Itchy and flaky skin in dogs during dry weather can be due to environmental allergies, dry skin, or even parasites. It's best not to use human lotion as many contain ingredients that can be toxic or irritating to dogs. Instead, consider using a moisturizing shampoo formulated for dogs, adding a veterinary-approved omega-3 fatty acid supplement to their diet, and ensuring they have access to plenty of fresh water. If the itching persists or worsens, a vet visit is recommended to rule out other causes like mites or fungal infections. Speak to Dial A Vet via a video consult should you need further guidance.Clinically Approved Standard by Dial A Vet Veterinary Team
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